HANES X-TEMP: HOT N’ HAIRY
How sweat-wicking apparel for the everyday can appeal to the everyman
Body hair is hot. Like temperature hot. Fortunately, Hanes X-Temp is a line of sweat-wicking T-shirts, underwear, and socks that can help even the hairiest guy stay cool. And if it can help them, it can help anyone.
We setup a Hot N’ Hairy hotline for as much emergency cooling as you can get over the phone and helped get the word out with burner phone gifts for a select few hair-fluencers.
For Movember, we partnered with the National Beard & Moustache Championship to bring X-Temp to dudes who know a thing or two about cool hair.
Agency: 360i
CCO: Pierre Lipton
GCDs: Aaron Mosher & Dave Yankelewitz
ACD/Copywriter: Me
ACD/Art Director: Greg Dalbey
Copywriter: Paul Elicker
Art Director: Carla Butwin
Director: Ben Callner
Editor: Crandall Miller