MALIBU RUM: THE SEARCH FOR SUMMER
How to hack YouTube’s search engine to make Malibu Rum the drink of the summer
With a search scavenger hunt for a secret summer Malibu cocktail recipe.
Winner US Search Awards - Best Use of Video in a Search Campaign
Agency: 360i
CCO: Pierre Lipton
GCD: Aileen Calderon
ACD/Copywriter: Me
ACD/Art Director: Greg Dalbey
Copywriter: Erika Yost
Art Director: Caitlin Harsch