OSCAR MAYER P3: ORIGINAL WORKOUTS
How adult lunchables become protein boosters
By taking you back to a simpler time—before fad proteins and trendy workouts. For our founding fathers, life was their workout and they got their protein from real food—meat, cheese, and nuts.





Agency: 360i
CCO: Pierre Lipton
GCDs: Aaron Mosher & Dave Yankelewitz
ACD/Copywriter: Me
ACD/Art Director: Greg Dalbey
Copywriter: Paul Elicker
Director: Ben Callner