CHASE FREEDOM UNLIMITED: CASHBACK LIKE A PRO
How to get fans to connect “cashbacking”
with basketball culture
By remixing Allen Iverson’s iconic “practice” press conference and playing off the memes and tropes that resonate with hardcore fans and casuals alike.
Agency: Big Spaceship
CCO: Cedric Dewitt
Executive Creative Director: Steve Street
Group Creative Director: Me
Creative Director: Bradford Gilmore
Associate Creative Director: Evan Gott
Senior Copywriter: Max Mitrani
Senior Art Director: Paula Coral
Associate Copywriter: Molly Baraff
Associate Art Director: Gustavo Gonsales
Director: Guy Shelmerdine
DOOH Animation: Gimmick Studios