Digital / Social / PR

It can be hard coming from a famous Bacon family. But just because one Bacon in your family is more famous, doesn't mean you're any less awesome. 

That's why, Oscar Mayer Turkey Bacon teamed up with Michael Bacon (Kevin's brother) to bring you The Unsung Bacon story. Our goal: to make Michael Bacon the most followed Bacon in his family. We kicked off with a launch anthem that ran across digital in long-form and short-form video, along with a vigorous social and PR campaign from Michael himself (who was a truly generous and gracious partner).

Did we succeed? No, because Kevin Bacon is an unstoppable social media machine. But did we get Michael and Oscar Mayer Turkey Bacon a lot of new fans? Damn straight.

Agency: 360i
Senior Copywriter: Me
Senior Art Director: Michele Jaret
GCDs: Aaron Mosher & Dave Yankelewitz
CCO: Adam Kerj