Digital / Social Campaign

Oscar Mayer P3 Portable Protein Pack is essentially a protein-packed Lunchable for adults who workout. It takes you back to a simpler time—before fad proteins and trendy workouts—when this great country was in its infancy. For our founding fathers, life was the workout and they got their protein from real food—meat, cheese, and nuts. 

Our campaign spanned digital and social, including a dedicated landing page.

Agency: 360i
ACD/Copywriter: Me
ACD/Art Director: Greg Dalbey
Copywriter: Paul Elicker
GCDs: Aaron Mosher & Dave Yankelewitz
CCO: Pierre Lipton