Digital / Social / PR

Body hair is hot. Like temperature hot. Fortunately, Hanes X-Temp is a line of sweat-wicking T-shirts, underwear, and socks that can help even the hairiest guy stay cool. And if it can help them, it can help anyone.

We created this campaign to not only run across digital and social, but also live events and even a 1-800 number. The engagement rates broke records at Hanes and drew over 10 million views.

Agency: 360i
ACD/Copywriter: Me
ACD/Art Director: Greg Dalbey
Copywriter: Paul Elicker
GCDs: Aaron Mosher & Dave Yankelewitz
CCO: Pierre Lipton