THIS SECTION IS UNDER CONSTRUCTION
(AKA, it’s a little janky and incomplete and I’ll get around to fixing it soon.)
The Chase Freedom Unlimited audience was growing tired of spokesperson Kevin Hart yelling value props and cash back percentages at them.
It was time to give Kevin a new role. A persona that matched who he was in the world and how his fans saw him—as a modern CEO of his own life, bringing cashbacking and financial acumen to the people.
Our CEO of Cashbacking campaign launched in online video and social, massively outperforming every benchmark to the extent that the videos ended up running on TV as well.
Agency: Big Spaceship
Group Creative Director: Me
Executive Creative Director: Steve Street
Creative Director: Matt Zelley
Senior Art Director: Sayako Minami
Senior Copywriter: Megan Williamson
Director: Jody Hill