THIS SECTION IS UNDER CONSTRUCTION
(AKA, it’s a little janky and incomplete and I’ll get around to fixing it soon.)
NBA fans, thanks to their gameday spending habits, were in a position to cashback a lot. They just didn’t know it yet. So we set out to make Chase Freedom Unlimited a part of NBA culture and get fans talking about cashbacking.
From Allen Iverson’s iconic “practice” rant to Stephen Curry’s signature mouthguard, from postgame pressers to announcer tropes, we played off NBA touchstones that resonated with hardcore fans but were accessible to everyone.
Our campaign ran across TV, online video, social, digital billboards, arenas, and more.
As a rabid NBA fan, this was so much fun to make.
Agency: Big Spaceship
Group Creative Director: Me
Executive Creative Director: Steve Street
Creative Director: Bradford Gilmore
Associate Creative Director: Evan Gott
Senior Copywriter: Max Mitrani
Senior Art Director: Paula Coral
Associate Copywriter: Molly Baraff
Associate Art Director: Gustavo Gonsales
Director: Guy Shelmerdine
DOOH Animation: Gimmick Studios